Explore The Night: Smirnoff Ice Double Black with Guarana
The Story

Smirnoff gave its consumers the chance to share their own experience with others in an attempt to encourage South Africans to explore their surroundings and break free from a typical night out of partying. Instead of going to the same jol every weekend, do something different.

Party-goers got to experience two major local music acts at each of the three venues around their neighborhood , using the stylish free Smirnoff Cab Service to get between venues and catch the entire line-up. All they needed to do is purchase a can of new Smirnoff Double Black Ice Green Coffee to get

your wrist band, which entitled them to a cab ride to the next venue, as well as free entrance. The campaign hosted some of the country’s big musical acts, from DJ Black Coffee, DJ Fresh, DJ Euphonic, Milkshake, Cassper Nyovest, just to name a few.

Above it there hung a picture that he had recently cut out of an illustrated magazine.