Microsoft
Global Skills Initiative, which aims to help 25 million people globally.
Year
2020
Role
Digital
Client
Microsoft
The Story
Microsoft launches initiative to help 25 million people worldwide acquire the digital skills needed in a COVID-19 economy. No matter your background, age, gender, or
education level
Around the world, 2020 emerged as one of the most challenging years in many of our lifetimes. In six months, the world endured multiple challenges, including a pandemic that spurred a global economic crisis. As societies reopened, it became apparent that the economy in July would not be what it was in January. Increasingly, one of the key steps needed to
foster a safe and successful economic recovery is expanded access to the digital skills needed to fill new jobs. And one of the keys to a genuinely inclusive recovery are programs to provide easier access to digital skills for people hardest hit by job losses, including those with lower incomes, women, and underprivileged communities. Visit it here Visit it here
A vision for skills extending beyond these immediate steps for job seekers.
The digital rollout
For the project to have the desired impact, especially at the identified areas, Silulo Ulutho Technologies became our vehicle of choice as they had the infrastructure needed to access the short courses, computers and internet.
This part of the campaign reached over 120 thousand people what wanted to, either upskill or acquire a new skill. With over 1 million impressions, thousands in Silulo Ulutho Technologies website visits
