Ten years later, HOUSEOFLENA had grown fast. After intense discussions, collaborative workshops, and the departure of several partners, it was time for a change. We refocused the brand on the values that represent them today. It’s a transition to adulthood.

A consulting and communications firm.
The logotype depiction.

Simple yet present, effective yet playful, memorable yet palatable. These attributive accents bring a warm and sophisticated touch throughout the brand touchpoints.

From initial research, brand strategy and visual identity to app design and user testing.