Thereu2019s au00a0rich historyu00a0behind every glass of tasty Cristal. As the first Belgian Pils it played au00a0pioneering roleu00a0in reshaping the beer world forever. In order to keep up with the ever-changing market, the brandu2019su00a0visual identityu00a0underwent manyu00a0makeoversu00a0over the years.
Year
2020
Role
Creative Director
Client
Ashley Barty
crafting the
core elements
before being served.
Drag
Our Concept
The symbol is the maximum synthesis of letter A with the wordmarku2019s accent.
It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer.u00a0 Gregor then turned to look out the window at the dull weather. Drops of rain could be heard hitting the pane.
