The Old Mutual National Choir Festival (NCF), which has brought the best of choral music to the continent for 42 consecutive years, will be helping Africans celebrate their culture’s traditions and everyday life with their voices raised in song. Houseoflena was task with below-the-line (BTL) brand activation of the festival. Ensuring brand presence, brand value and Old Mutual’s ROI.
Our success from this festival saw us work on multiple OM sponsored events. From Two Oceans, Soweto Marathon, National Sales Conference to name a few.